Your Insights Toolkit
We’ve spent the last 14 years building a toolkit that is tried and tested to help you align your insights to your overall business goals. Now, we're sharing the frameworks that will help you reach the insights you are actually looking for.
Whether you are part of a product team about to launch your next feature, or a marketing stakeholder looking to break into a new market, this toolkit is designed to help you approach your insights in a way that is both holistic and intelligent, allowing you to make more confident decisions.
Insights Toolkit: for Product Teams
Insights Toolkit: for Marketing Teams
Insights Toolkit for Product Teams
Launching a new product is an exciting, yet challenging endeavour. To ensure a successful launch, it’s crucial to gather comprehensive insights that inform your strategy and decision-making process. This toolkit is designed to equip product teams with the essential tools and methodologies needed to collect, analyse, and leverage insights effectively.
KAE Steps to Launching a New Product
Our approach aids you in building a way of prioritising and devaluing decisions with more precision allowing you to highlight intelligence in crucial areas needed for your launch. Through the use of primary and secondary research such as customer interviews, surveys, focus groups, and more, we help you achieve project objectives for each stage of your launch cycle.
Furthermore, our recommended steps to launching a new product examine the common pitfalls in each stage of the launch process.
{ pitfalls image to replace the below }
Once you have considered the insights needed in each step, learn how to build your brief.
Insights Toolkit for Marketing Teams
Crafting an effective go-to-market (GTM) strategy is essential for the successful launch and sustained growth of any product. This toolkit is designed to empower marketing teams with the necessary tools and methodologies to gather, analyze, and apply insights that will drive their GTM strategy.
KAE’s 4 Principles for an Effective Go-to-Market Strategy
By framing the insights into specific chapters of our recommended GTM toolkit, we provide a clear process to each complex phase of launching your product or service.
Once you have considered the insights needed in each step, learn how to build your brief.
1) Objectives first
Insights and recommendations are tied back to how you define overarching business growth objectives and metrics (e.g., customer acquisition, revenue, profit).
2) Customer-centric precision
KAE is strictly evidence-based with a high emphasis on the voice of the customer. We specialise in advanced customer research techniques to ensure a clear link between customer perceptions and commercial outcomes, to give you the highest likelihood of gaining traction.
3) A team sport
Always based on cross-functional collaboration and ownership, our GTM framework is structured and communicated to serve the respective needs of various teams and leaders, so that each type of role has its needed toolkit to make effective decisions on a day-to-day basis.
4. Continuous improvement
What do you wish you had known or done differently the last time you entered a new market or vertical? What successes do you wish to replicate? Let’s implement your learnings for continuous improvement.
KAE Go-to-Market Framework:
This GTM framework provides a structured approach to your product or service launch by translating research questions into the delivery of an evidence-based toolkit for your GTM strategy. This approach helps you mitigate risk, uphold stakeholder interests, and utilise your resources more efficiently throughout your launch.
B-Y-B: How to Build-Your-Brief
The above elements constitute various parts of your brief. We add and remove areas of insights based on the applied frameworks, allowing you to make confident decisions with expert, multi-dimensional intelligence.
Achieve your objectives with prismatic intelligence
We help you de-risk, prioritise, and streamline decision-making through commercially-aligned insights and a holistic, contextual view of customers, competitors, and the market. Want to learn more? Get in touch.