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SEGMENTATION STUDY

Understanding Generation Z: The key to future success

Unlock strategic insights with our Gen Z segmentation study

Generation Z now accounts for nearly 18% of the UK population and will represent one-third of the working-age demographic by 2030. As their purchasing power continues to grow, businesses need to stay ahead of their evolving expectations and challenges. By gaining deep insights into this influential cohort, companies can tailor financial products and services that meet their unique needs, driving future growth and loyalty.

Phase I: Gen Z financial habits and challenges

Phase I

Phase II: How Gen Z saves and invests

Phase II
phase-1

Phase I

Discover key insights from our comprehensive segmentation study of 1,000 Gen Z individuals in the UK. This study provides valuable data to help companies make better strategic decisions:

  • Financial challenges: Understand the financial hurdles Gen Z faces.
  • Unmet banking needs: Identify gaps in current banking services for Gen Z.
  • Debt propensity: Analyze Gen Z’s likelihood of incurring debt.
  • Investment and savings strategies: Learn about Gen Z’s approaches to investing and saving.
  • Future aspirations: Explore the long-term goals and aspirations of Gen Z.
phase-2

Phase II

Phase II of this segmentation study of 1,000 individuals in the UK belonging to the Gen Z cohort examines:

  • Gen Z saving habits: Understand the saving patterns and challenges faced by different Gen Z personas.
  • Investment barriers and drivers: Identify the factors influencing Gen Z’s investment decisions.
  • Preferred investment products: Learn which investment products attract Gen Z the most.
  • Investment triggers: Discover what it takes for each of the four Gen Z personas to start investing.
  • Robo-advisor attitudes: Explore Gen Z’s views on robo-advisors – are they embracing or rejecting them?
  • Financial information sources: Find out where Gen Z gets their financial information.
  • Targeted persona recommendations: Access our expert recommendations to enhance your product offerings and build lasting relationships with this valuable customer segment.

Gain actionable insights to supercharge your strategy and connect with Gen Z effectively.

This two-phase report is designed to help you:

Facilitate the development of personalised financial product offerings that meet the needs of the Generation Z cohort.

Foster a comprehensive understanding of the influential role this customer segment plays in shaping the contemporary societal and financial landscape.

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