KAE Segmentation Study
The Generation Z cohort now represents close to 18% of the UK population, and will make up one third of the working age population by 2030. We seek to understand the challenges and needs this cohort is facing so that you can offer the most suitable products.
Understanding Generation Z’s Spending Habits
► Gen Z Phase I – Gen Z financial habits and challenges
► Gen Z Phase II – How Gen Z saves and invests their money
Access Phase I report ►
Phase I
KAE’s segmentation study of 1,000 individuals in the UK belonging to the Gen Z cohort examines:
► The financial challenges they face
► Current unmet needs by their banking providers
► Debt propensity
► Investment and savings strategies
► Future aspirations
Phase II
In this segmentation study of 1,000 individuals in the UK, belonging to the Gen Z cohort, you will:
► Learn about Gen Z saving habits and different challenges across personas
► Discover barriers and drivers to their investment decisions
► Find out what investment products Gen Z is attracted to
► Uncover what it would take for each of the 4 Gen Z personas to start investing
► Explore their attitudes towards the robo-advisors – are they in or out?
► Understand more about where Gen Z take their financial information from
► Gain access to our targeted persona recommendations on how to supercharge your product offer and create the foundations for long-lasting relationships with this attractive customer segment
◀ Access Phase II report
This two-phase report is designed to help you:
1) Facilitate the development of personalised financial product offerings that meet the needs of the Generation Z cohort.
2) Foster a comprehensive understanding of the influential role this demographic plays in shaping the contemporary societal and financial landscape