How can you sustain and grow your business?

What are the size and opportunity, obstacles, etc. for prioritising and entering new markets, segments and use cases?

Who are your competitors, both now and on the horizon?

What differentiates you from the market?

What are the main trends shaping your market in the near to long term? Which ones will have the biggest impact on your business and your customers? What are the threats and opportunities relating to these trends?

How can you build loyalty with your most valuable customers?

Where should you focus efforts in regard to Sustainability and ESG?

What does the product landscape look like in your market?

How does your solution benchmark against the competition?

How can you design a product and experience that resonates with the customer/user and meets their wants, needs and jobs-to-be-done?

Which products, features and benefits are most important?

Which product features need to be prioritized to maximize your revenue share?

What is the optimal user and customer experience / customer journey? What areas should you target across product and experience to improve NPS?

Who are your customer segments / user groups and what matters to them?

What is the ideal value proposition and what’s your USP?

What is the most effective way of communicating your value proposition and USP to new and existing customers?

How do you improve your customer acquisition and retention through messaging across touchpoints?

How does your Marketing compare to your peers? And what inspiration can you garner from other industries?

How do you price a solution to optimize revenue, and that is competitive in the market?

How do you design your sales and partnership ecosystem aimed at maximizing revenue acquisition and meeting customer needs?

How should you structure sales and business development teams and incentivize them (based on industry best practice)?

What does organisational and GTM best practice look like in your industry and adjacent / innovative industries?