KAE segmentation study
Understanding Generation Z
Generation Z describes those born between mid-to-late 1990s and early 2010s, and now includes adults aged 18-25. The cohort now represents close to 18% of the UK population, and it will make up 1/3 of the working age population by 2030, making this segment the one holding considerable purchasing power. It is therefore important to understand the challenges and needs this cohort is facing to offer the most suitable financial products.
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Featured Insights
Merchant Payments Ecosystem event 2024 – key takeaways
The 17th annual Merchant Payments Ecosystem (MPE) conference brought together industry experts and leaders in Berlin to explore the latest trends and challenges in the payments landscape.
Empowering SMEs: Supercharging business card offerings in the UK
Despite their importance, SMEs are frequently categorised as an underserved market segment. In this article, explore 5 optimal card strategies for card issuers to elevate their value propositions and effectively cater to SMEs with the potential to increase conversion rates and revenue growth.
Part 3 - Next-level lending: Mobile optimisation
The personal loan landscape is often falling behind other products when it comes to the in-app mobile customer journey. For the loan application, most banking apps now lead customers to a mobile web page, and some of the less developed personal loan markets have far too many incumbent players requiring customers to visit a branch for identity verification.