Assisting an industrial client with business plan development
Challenge: Client hired KAE to inform its business plan development through ->
Client goal: Gain an understanding of best practices in the international payments space for SMEs to inform the clients’ proposition build out of its new platform
Helping the client understand the current industry structure and positioning in the market
Help the client evaluate the competitive landscape
Map the client’s product and assess the points of value creation
Help assess the best revenue channels and help in designing the marketing plan
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Norway and key innovators globally.
Please note: the majority of our multi geographical research / interview effort is done in-house to ensure the highest quality of delivery
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Industrial equipment market: key competitors, clients, potential partners
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KAE conducted interviews with internal stakeholders, including workshops with the CEO, the CFO, Head of Sales and Marketing and the Technical Director - to map where the company currently is and its aspirations.
KAE is currently working with the client on product offering assessment and is setting up interviews with SMEs, suppliers and clients to understand the market structure, customer needs and to gain an understanding of where the opportunities lie.
KAE has been hired as a long-term holistic partner to help grow and sustain the business.
Delivery findings and recommendations containing:
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Impact for the client:
Client utilized KAE’s feedback in:
KAE’s work is assisting the client in shaping its strategy, solidifying its position in the market and helping it develop new revenue streams.