Helping the client assess levels of engagement with the product offering
Challenge: Client hired KAE to inform its strategy design through ->
Client goal: Develop high impact sustainability strategy and design a comprehensive sustainability offering in the commercial card segment
Directing the sustainability strategy in its commercial card segment
Aiding in its sustainability product proposition development
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US and key innovators globally.
Please note: the majority of our multi geographical research / interview effort is done in-house to ensure the highest quality of delivery
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Commercial card segment
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Circa 10 interviews with:
Competitors
Best in class players across industry verticals
Potential clients
Industry experts
Hot topic identification by scraping major online forums: What is important for the customer?
Secondary analysis
Delivery findings and recommendations containing:
Feedback on 7 sustainability product features of key importance to the client
Sustainability adoption driver analysis
Engagement analysis with proposed initiatives amongst different customer segments
Sustainability trends and reactions to current events
Customer interview transcripts
Product development recommendations
Workshop
Impact for the client:
Client utilized KAE’s feedback in:
Developing its commercial card sustainability offering