Actionable market intelligence and consultancy
We bring the power of research, analytics and actionable insights to deliver the information, data and trends across 4 of the major business areas to help you make better and faster evidence – led decisions. Helping you sustain and grow your business.
1 Strategy
We believe in the importance of setting a big vision and backing it up with a strong and resilient strategy to help inspire and empower your teams to achieve big things. We partner with you to help you plan.
1: Current market landscape and trend analysis
2: Strategy planning and goal setting
3: Company product positioning
4: Industry benchmarking
5: Strategy and revision
We walk with you every step of the way supporting you in your decision making and business case development
KAE areas of focus:
M&A strategy
Digital strategy
Product strategy
Business model and transformation
Organisational strategy
2 Product and experience
We understand that building a compelling product proposition is a complex agile process and we help you across the entire development cycle to get your product right.
-
Exploration of ideas
Identification of customer stories
-
Product discovery
Defining core functionality
Gaining an understanding of the market size and revenue
-
Prototype creation
MVP creation
Business plan / strategy update
-
Prototype refinement
Detailed product design
Strategy confirmation and the creation of the GTM plan
-
Testing the prototype works as planned
Product validation in the eyes of the customer
Financial viability testing
-
Feature competence refinement
GTM execution
Customer success involvement
Product launch
3 Marketing, pricing and communications strategy
We help you reach the right customers, keep your existing customers engaged and align your messaging to appeal to your clients.
-
Define your target market to help you get specific about your messaging and effective about how you spend your budget
-
Identify different buyer personas inside of your target market and understand their why of purchasing a product
-
Design your perfect unique selling proposition based on your target buyer persona needs
-
Map the problems your target buyer personas have with the solutions you offer
-
Define different types of content and choose the right marketing channels to your messaging
-
Embed your marketing and communications strategy into your broader corporate strategy
Reaching your customers through the right channels can dramatically improve your customer acquisition rate and drive business growth. We help you map the sales and partnerships ecosystem in your industry and help you develop the right system for your business.
