Actionable market intelligence and consultancy

Utilizing Data Science

KAE's Analytics function is specialised and agile, offering quantitative expertise that goes beyond basic monitoring, analysis and reporting to deliver truly tailored and actionable insights.

Our technical specialists are embedded in your client team

We work in close collaboration with you to deeply understand your business needs. We always consider the full range of data science and analytics methodologies at our disposal to ensure we find the right solution for your specific brief, never using a tick box approach, and employ a wide range of innovative and specialist techniques:

  • Topic modelling utilises machine learning algorithms to analyse what customers and prospects are saying about your products, services and the topics central to your business’ strategic goals

  • Our bespoke NPS uplift model can calculate satisfaction at hundreds of specific points across your customer journeys to identify the most important painpoints to address and delighters to optimise

  • Choice experiments such as conjoint analysis help you identify the combinations of product features and price points that are most attractive to your target customers, while our bespoke simulators allow you to explore the impact on demand of different possible combinations

  • Segmentation analysis allows us to statistically group your customers and targets based on their behaviours, attitudes and other unique attributes, going beyond categorisations based on simple demographics like age and gender

Key questions we help you answer

What are the biggest barriers customers face when interacting with your products or services?

What are the key things that drive customers to stay with you?

What would make them most likely to switch to a competitor?

How could you optimize your current offer to improve satisfaction and customer retention?

What are the priorities of your target customers and what makes them unique?