We kick-start our strategy projects with a clear understanding of customers, markets and competitors. We use our customer behaviour expertise to inspire your Acquisition, Retention and Go-To-Market strategies.

We can help to create a detailed understanding of where your acquisition opportunity lies. Ideas for a new acquisition strategy are tested through KAE workshops, where senior stakeholders have the opportunity to sit in front of real customers who offer feedback on the concepts pitched to them. We believe this is invaluable and allows you to create a compelling acquisition strategy.

Retention strategy centres on how to keep your most valuable customers, whilst your customers, your market and your competitors are constantly pushing forward. Having built a winning proposition, KAE can help you with the delivery and the internal sell-in of your new retention strategy.

Go-to-market strategy involves preparing the ground for a successful launch. We can help you launch your product or service with more alignment, clarity and energy, having done a timely sense check, using the right insights, tools and techniques.

Our services are scalable both upwards and downwards. We can gear up complex markets or de-tune for quick turnaround must-have insight.