Market Sizing is all about the ‘size of the prize’.

Market sizing

Current Competitor Set

  • What is the market landscape: who are the players and where do they participate?
  • What is the outlook for growth and profitability?
  • How is share divided between competitors?
  • When comparing markets, what metrics are needed to allocate resources optimally?
  • Under what circumstances should we exit a market?

Full Market Potential

  • How does purchase propensity vary by industry or sector?
  • Are there differences by size of company?
  • What are the drivers of growth and profitability?
  • How do we effectively prioritise salesforce activity?
  • How do we get an accurate list of credit-worthy prospects?

KAE are especially experienced in assessing, tracking and forecasting ‘size’ in B2B markets.