Market Sizing is all about the ‘size of the prize’.
Current Competitor Set
- What is the market landscape: who are the players and where do they participate?
- What is the outlook for growth and profitability?
- How is share divided between competitors?
- When comparing markets, what metrics are needed to allocate resources optimally?
- Under what circumstances should we exit a market?
Full Market Potential
- How does purchase propensity vary by industry or sector?
- Are there differences by size of company?
- What are the drivers of growth and profitability?
- How do we effectively prioritise salesforce activity?
- How do we get an accurate list of credit-worthy prospects?
KAE are especially experienced in assessing, tracking and forecasting ‘size’ in B2B markets.