Market Sizing is all about the ‘size of the prize’.

Current Competitor Set

• What is the market landscape: who are the players and where do they participate?
• What is the outlook for growth and profitability?
• How is share divided between competitors?
• When comparing markets, what metrics are needed to allocate resources optimally?
• Under what circumstances should we exit a market?

Full Market Potential

• How does purchase propensity vary by industry or sector?
• Are there differences by size of company?
• What are the drivers of growth and profitability?
• How do we effectively prioritise salesforce activity?
• How do we get an accurate list of credit-worthy prospects?

KAE are especially experienced in assessing, tracking and forecasting ‘size’ in B2B markets.