Improved Pricing is often the fastest and most cost-effective way to increase profits.


Product Focus

  • How should our new product be priced to maximise profits?
  • Will a stripped-down product or smaller pack size at a lower price attract more customers?
  • At what key price thresholds will we see a jump in sales?
  • Will increasing the price of our product lose us market share?

Portfolio Focus

  • How will increasing the price of our premium product affect our value line?
  • Should we split out extra features or bundle them in with the main product?
  • How often should we change our prices?
  • How do we more confidently make more frequent pricing decisions?

KAE are experts in pricing strategy and using research to support key decisions.