Our latest insights

Using customer insights to identify and serve financially vulnerable customers.
Discover how businesses can use customer insights to better serve financially vulnerable customers with inclusive strategies, flexible payments, and regulatory compliance.

Unlocking deeper insights with Conversational AI.
Leverage Conversational AI to transform your customer insights. Gather deeper, more actionable data, boost engagement, and make informed decisions faster.
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Enhancing your go-to-market (GTM) strategy with customer, market and competitor insights.
Base your GTM strategy on customer, market, and competitor insights to navigate complexity, outpace competitors, and drive sustainable growth efficiently.

Identifying and prioritising high-value growth opportunities for payment companies in 2025.
Discover the most promising growth opportunities in payments for 2025 and gain strategies to navigate an evolving, competitive landscape effectively.

In the cut and thrust of the AI ‘arms race’, payment and SaaS businesses shouldn't lose sight of their customers.
Maximise AI’s impact by prioritising real customer needs. Avoid wasted investment and drive true value in payments and SaaS with a commercially aligned strategy.

4 trends shaping the future of the prepaid card market.
Discover how prepaid cards are enhancing money management and explore trends, opportunities, and strategies for growth.

Why your customers must be at the heart of your product development strategy.
Create financial products customers want. Use insights to drive innovation, ensure compliance, and stand out in a competitive market.

What do SMEs really want from their financial service provider?
Explore the key pain points SMEs face and how financial service providers can better support their growth with tailored solutions.

Why 'Copy and Paste' Doesn’t Work in International Expansion.
Drive successful global expansion by tailoring your strategy to each market. Avoid common pitfalls, adapt to local needs, and scale with confidence.

Identifying and prioritising high-value growth opportunities for payment companies in 2025.
Join industry experts as they explore key payment trends, emerging opportunities, and actionable strategies to drive growth and innovation in 2025.

5 ways card issuers can address the unmet needs of SMEs.
Unlock SME growth by offering tailored financial solutions. Discover five key strategies to drive adoption, engagement, and loyalty in this vital market.

Expanding into Asia's payments industry? Avoid these 7 common pitfalls.
Expand into Asia’s payments market with confidence. Avoid common pitfalls and craft a winning GTM strategy by understanding regulations, trends, and competition.

4 issues your customers are facing when onboarding for their banking products and how you can address them.
Improve customer onboarding with a seamless digital experience. Reduce friction, enhance support, and build trust to drive engagement and retention.
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