The importance of storytelling in Customer Experience

How inclusive is your website design?

Inclusive Design is a key frontier in web design and may have a significant impact on the number of customers you reach

Five ways great employee experience leads to better CX

Happy and engaged employees create better experiences, which leads to a more satisfied and loyal customer base

Blockchain as a new bedrock in supply chain management?

Embedding Blockchain-powered technology within supply chains could hold various advantages for the industry

What will the “new normal” look like for retail?

Adjusting in-store and online shopping experiences to address new realities

Vantage: Aire

Aneesh Varma, Founder and CEO of Aire sheds light on how alternative data can help lenders better assess credit risk

Using psychological principles in the customer journey

How minimising bad experiences, giving customers choice and a sense of control, and sticking to habits can help improve customer experience