Senior Staff Core Staff

Core Staff

We are a team of smart, ambitious, hard-working individuals. We come from all over the world, speak a multitude of languages and spend our time outside work doing all sorts of things – our hobbies range from kickboxing to knitting, from poker playing to baking, from foosball to yoga.



Aleksandra Perenc

Associate Consultant

Aleksandra  is an Associate Consultant at KAE.

Prior to joining, she completed an undergraduate course in Geography and Sport Management as well as a Master’s in Economics and International Business at Loughborough University.

During her time at university, she completed numerous research projects which gave her an opportunity to develop her primary and secondary research skills. Her previous work experience includes internships in Poland and a part-time sports journalist role for a volleyball website.

Outside of work, Aleksandra loves watching sports and has a passion for travelling. She is also fluent in French and Polish.

Andrea Ronnberg

Andrea joined KAE as a graduate consultant in September 2019.

Prior to joining KAE, Andrea gained experience in market research at a global retail company where she was involved in entry to new markets and e-commerce strategies. Following this, Andrea moved to London and joined a marketing agency, providing multinational B2B’s, providing with both market insights and creative content.

A keen interest in the financial services space led Andrea to attain her master’s degree in Trade and Finance at Cass Business School before joining KAE.

Ane Unamuno


Ane has managed multiple projects across Asia, with a particular focus on commercial and consumer payments.

Prior to joining KAE, Ane worked in the industrial and consumer goods sectors across the U.S. and Asia. In 2008, she was awarded a fellowship by the Spanish government, which included a MSc in International Business Management and training in the network of the Spanish Embassies. Ane was assigned to Taiwan, where she managed an array of research and economic focused projects. Whilst in Taiwan, Ane seized the opportunity to study Mandarin.

Ane is a passionate traveller and an enthusiastic photographer. She loves cinema and has collaborated in the organisation of the San Sebastian Film Festival.



Anna Pantazi

Senior Consultant

Anna is a Senior Analytics Consultant with a focus on conducting quant research in both the consumer and B2B space to solve complex business problems. She is an expert in deploying a range of advanced analytical techniques to extract critical insights about consumer preferences and attitudes.

Anna studied at the University of Durham where she obtained an MSc in Evolutionary Anthropology. Prior to this she studied Biology at Aristotle University of Thessaloniki in Greece.


Km run by our Running Club

Bethany Armstrong

Associate Consultant

Bethany is an Associate Consultant at KAE.

Bethany obtained her bachelors degree in business from the University of Edinburgh where she developed her research skills and led a plethora of projects including the introduction of western confectionery into Vietnam.

Shortly after graduating, Bethany worked as an assistant manager, focusing on enhancing her management and people skills.

Bethany loves all things retro, including fashion, films and music and is regularly experimenting with special effects makeup and making tasty cocktails.


Languages spoken fluently

Clara Boudet

Graduate Consultant

Clara joined KAE as a Graduate Consultant in September 2019.

Prior to joining KAE, Clara graduated from City, University of London with First-Class degree in media, communication and sociology with a specialisation in quantitative methods as well as a degree in film studies from the University of Montpellier III (France).

Clara has gained a range of analytical and research skills through internships at BBC Media Action and FORS (Switzerland) where she mainly conducted survey data analysis to provide insights and contributed to communication strategies.


Countries we have worked in

Elena Fantechi


Elena has worked on a variety of projects, in particular across payments in Europe and North America. She is also an avid member of the Customer Experience team at KAE, passionate about inspiring bold change.

Before moving to London, Elena worked for McKinsey in Italy where she supported clients across a variety of different industries and she also has experience in fashion and beauty industries.

With a Master’s degree in Management Engineering from University of Bologna, Elena combines her analytical mind with her more creative side. She is passionate about cooking and she loves exploring the city in her free time.


Eva Smrekar

Associate Consultant

Eva is an Associate Consultant at KAE.

Eva has worked on various projects centered around market landscaping and marketing strategy. With a MSc in Economic Psychology, Eva is especially interested in consumer decision-making and how it impacts organisations. Due to this she is regularly involved with the company’s Customer Experience stream.

Aside from psychology, Eva enjoys making music and spending her time exploring nature.

Ilhan Beratli

Consultant Analyst

Ilhan joined KAE’s analytics team in August 2018.

Before joining the team he worked for SKIM where he built experience in market research with a focus on the consumer goods and pricing. He has provided insights for blue chip companies across the FMCG and Financial Services industry.

Ilhan studied the Natural Sciences at Imperial College and developed a passion for using statistical tools to solve challenging problems.

Ilhan loves art and enjoys designs inspired by a variety of cultures. He is also fluent in Turkish.

James Lawley

Graduate Consultant

James joined KAE as a Graduate Consultant in September 2019.

Before joining the team, James completed his BA in French and Portuguese at the University of Leeds where he conducted primary and secondary research as well as enhancing his linguistic skills.

Aside from his degree, James has worked as a journalist for marketing and financial advice publications. James is also a passionate follower of a variety of sports as well as an enthusiastic traveller.

Jessica McAndrew


Jessica joined the Analytics Consulting team at KAE in 2018.

With four years of experience in quantitative data analysis and consultancy, Jessica has worked with a wide range of industries and research topics, with a focus on B2B and customer experience.

From a background in Psychology and consumer trends, she is passionate about using advanced analytical techniques to identify the individual drivers of behaviour and model the behaviour of populations. Jessica is responsible for managing complex analytics projects, usually over multiple markets.


Jessica Sparkes


Jessica is a Consultant focused on financial services at KAE. She holds a BA in International Business Management from The Hague University in The Netherlands.

Jessica spent six months studying in Germany and six months here in London where she was able to apply her theoretical knowledge as Communications Executive for a Business Development Agency. Her work there included aiding clients to reach new audiences, identify market opportunities, and to help integrate clients’ overall strategy into daily communications.

Jessica is an avid gym goer, yoga lover and she also enjoys cooking with health foods.

Juan Perez

Associate Consultant

Juan joined KAE as an Associate Consultant in January 2019. Juan’s career began as a market researcher at the Caribbean Council, where he advised UK businesses on their operations in Latin America and the Caribbean.

Prior to joining KAE, Juan worked as a Product Manager within the B2B events industry where he launched a series of conferences focused on technology and IT engineering in the financial services industry.

Juan is interested in economics, politics, sports and travelling. He holds an MSc in International Business and Management by the University of Westminster.


Members of Staff

Juan Zafra

Senior Consultant

Juan works on a variety of projects in the Financial Services sector primarily focused on Spain and Latin American countries.

Prior to KAE, Juan built on his market research experience working for an advertising company and a marketing agency. He started his career as a researcher in the Research Department of Spanish newspaper El Mundo, Madrid.

Juan graduated from the University of Malaga with a degree in Business and Management with the specialisation of International Tourism. He also acquired a BA from the University of Salamanca in Information and Communication Sciences.

Karim Ben Hassine

Associate Consultant

Karim joined KAE in September 2018 as an Associate Consultant.

Karim graduated with a Masters from the University of Zurich where he conducted extensive research and analysis into 2’500+ behaviouristic experiments across 55 cities, spanning 3 continents. Karim also had the opportunity to work at Colliers International where he constructed long-term investment strategies as well as working in the department of Economics at the University of Zurich.

Karim has lived in several different international cities, including Beijing, Berlin, Geneva and Zurich. He is fluent in French, German and English.

Magdalena Kardasz

Office Manager

Magdalena joined KAE in April 2018 as Office Manager. She has a passion for people and team management. This was clearly evident at Magdalena’s former job where she trained and coached managers at Crussh-Juice Bars to achieve outstanding levels of customer service through employee engagement.

In her spare time, Magdalena is a Criminology student at Birkbeck University and she loves watching criminal movies and reading criminal books, alongside swimming and scuba diving.

Maja Milosavljevic

Senior Consultant

Maja joined KAE in 2011. Fluent in English, Spanish, Russian and Serbian, her linguistic abilities have allowed her to work on a variety of projects, with a focus on the US and Mexico.

Maja graduated from UCL in 2011 with a degree in Russian and Spanish. As part of her degree, she spent half a year studying at the University of Monterrey in Mexico and half a year at Moscow Language Link.

Maria Angelakopoulou

Associate Consultant

Maria is an Associate Consultant at KAE.

Maria graduated from the University of Leeds with a MSc in International Marketing Management and previously the University of Macedonia with an undergraduate degree in International and European Studies.

In addition to the market research Maria conducted during her master degree she also gained exposure in the financial services industry though her internship at the National Bank of Greece.

As a former professional swimmer Maria loves the sea and can swim for hours. She is also fluent in Greek.

Mattias Attbom

Associate Consultant

Prior to joining the Business Consulting team at KAE, Mattias worked in online retail, streamlining customer experiences and increasing advertising conversions by analysing customer behaviour.

Mattias studied Business and Management at Brunel University where he wrote a research paper on the consumer perception of online retailers and its impact on purchasing intentions.

He previously lived in Gothenburg, Sweden, studying Mathematics, Biology, Chemistry and Physics. He enjoys applying his knowledge to solve problems and identifying opportunities.

Outside of work, Mattias is a keen reader of fictional works from the likes of Robert Jordan, Terry Pratchett, and Peter V Brett.


Projects completed globally

Matyas Fekete


Matyas joined KAE in 2016 and manages high-profile projects globally for a range of financial services clients, with a particular focus on card acquiring, cross-border payments and FinTech.

As KAE’s FinTech Practice Manager, he is actively involved in all of KAE’s FinTech-related initiatives.

The semi-professional football player and rookie golfer is fluent in English German, Hungarian, Czech and Slovak.



Michael Hopkins

Associate Consultant

Michael is an Associate Consultant at KAE.

Michael’s prior consulting experience has included conducting market research for a Not-for-Profit start-up and helping entrepreneurs in Kenya to start businesses, providing him with a valuable range of analytical and interpersonal skills as well as strong commercial awareness.

Michael holds a Master’s degree in Electronic Engineering with Business Management, including a year in industry placement at the world’s largest Electronic Measurement company.

Natalja Sudorgina


Natalja has an extensive experience working on multiple projects across payments in EMEA, North America, South America and Australia, including market sizing, pricing, in-depth industry research and data analysis.

Prior to joining KAE, Natalja worked as a project-based Associate Consultant at Bain & Company, performing due diligence of companies operating in the FinTech industry. Before moving to London, Natalja worked at a number of leading companies in the Baltic region, including Ernst & Young and Rietumu Bank.

Natalja holds a 1st class honours degree in Finance and she is fluent in Russian and Latvian. Natalja is interested in classic literature and fashion, she loves sports and exploring new cities.

Rachel King

Marketing Executive

Rachel joined KAE as Marketing Executive in July 2018.

Prior to joining KAE, Rachel worked for a London Law firm and was involved in managing all aspects of the firms Sales and Marketing.

Rachel began her Marketing career in 2016 after graduating from Brighton University with a BSc in Business with Marketing. Having adopted a pair or rollerblades a few year ago, she enjoys cruising the streets and infusing her own gin.

Rebecca Grant

Associate Consultant

Prior to joining KAE, Rebecca completed her degree in Psychology from the University of Edinburgh.

During her degree, Rebecca worked on several research projects, including a dissertation focusing on autism and personality traits. This has given her skills in secondary and qualitative research, as well as in problem solving. During her time at university, Rebecca worked as part of a team of therapists, and completed volunteer placement in Sri Lanka, which involved working on mental health projects and teaching English.

Outside of work, Rebecca enjoys yoga, painting and travelling as much as possible!

Shona Sabah

Senior Consultant

Shona has managed multiple projects, with a focus on commercial and consumer payments in Europe and North America.

She has supported clients in areas such as product development, Go-To-Market, market analysis and benchmarking.

As a member of KAE’s FinTech practice, Shona has also published a number of thought pieces and chaired round table discussions at Commercial Payments International (CPI) events in both the UK and US.

Prior to KAE, Shona worked as part of the Istanbul International Financial Center Project, helping identify how the city could become a successful finance hub

Vaneshree Patel

Finance Manager

Vaneshree joined KAE in 2012 as the Assistant Accountant. Vaneshree completed a BA in Accounting and Finance in 2010 and started her career with a charity and an accounting firm. She is responsible for credit control, accounts processing, and internal cost management. Vaneshree has recently completed her final CIMA exam.