Senior Staff Core Staff

Core Staff

We are a team of smart, ambitious, hard-working individuals. We come from all over the world, speak a multitude of languages and spend our time outside work doing all sorts of things – our hobbies range from kickboxing to knitting, from poker playing to baking, from foosball to yoga.



Aleksandra Perenc

Associate Consultant

Aleksandra  is an Associate Consultant at KAE.

Prior to joining, she completed an undergraduate course in Geography and Sport Management as well as a Master’s in Economics and International Business at Loughborough University.

During her time at university, she completed numerous research projects which gave her an opportunity to develop her primary and secondary research skills. Her previous work experience includes internships in Poland and a part-time sports journalist role for a volleyball website.

Outside of work, Aleksandra loves watching sports and has a passion for travelling. She is also fluent in French and Polish.

Ane Unamuno

Senior Consultant

Ane has managed multiple projects across Asia, with a particular focus on commercial and consumer payments.

Prior to joining KAE, Ane worked in the industrial and consumer goods sectors across the U.S. and Asia. In 2008, she was awarded a fellowship by the Spanish government, which included a MSc in International Business Management and training in the network of the Spanish Embassies. Ane was assigned to Taiwan, where she managed an array of research and economic focused projects. Whilst in Taiwan, Ane seized the opportunity to study Mandarin.

Ane is a passionate traveller and an enthusiastic photographer. She loves cinema and has collaborated in the organisation of the San Sebastian Film Festival.



Bethany Armstrong

Associate Consultant

Bethany is an Associate Consultant at KAE.

Bethany obtained her bachelors degree in business from the University of Edinburgh where she developed her research skills and led a plethora of projects including the introduction of western confectionery into Vietnam.

Shortly after graduating, Bethany worked as an assistant manager, focusing on enhancing her management and people skills.

Bethany loves all things retro, including fashion, films and music and is regularly experimenting with special effects makeup and making tasty cocktails.

Frances Cavanagh

Senior Consultant

Fran works in the Analytics team and has experience of designing and managing a wide range of qualitative and quantitative research programmes. She is particularly interested in digital research platforms and techniques, and how mixed methodology approaches can help research practitioners reach stronger insights.

Prior to joining KAE, Fran honed her research management skills working for the British government and as a Data Science and Analytics lead at performance and communications agencies. She studied History and Politics at Oxford University and went on to study Social Research methodologies at Birkbeck College. She is currently undertaking an MSc in Psychology.

Gemma Bowley

People Manager

Gemma holds a CIPD Level 5 qualification and is currently studying for her Level 7.

She has experience working in a range of various size companies, from 15 to 50,000 across Communications and Cyber Security in the UK and overseas, in both strategic and generalist HR roles, covering all areas of HR. In particular, Gemma has in depth experience in Change Management, Engagement and fast growth companies.


Languages spoken fluently

James Lawley

Graduate Consultant

James joined KAE as a Graduate Consultant in September 2019.

Before joining the team, James completed his BA in French and Portuguese at the University of Leeds where he conducted primary and secondary research as well as enhancing his linguistic skills.

Aside from his degree, James has worked as a journalist for marketing and financial advice publications. James is also a passionate follower of a variety of sports as well as an enthusiastic traveller.

Juan Perez

Associate Consultant

Juan joined KAE as an Associate Consultant in January 2019. Juan’s career began as a market researcher at the Caribbean Council, where he advised UK businesses on their operations in Latin America and the Caribbean.

Prior to joining KAE, Juan worked as a Product Manager within the B2B events industry where he launched a series of conferences focused on technology and IT engineering in the financial services industry.

Juan is interested in economics, politics, sports and travelling. He holds an MSc in International Business and Management by the University of Westminster.

Karim Ben Hassine

Associate Consultant

Karim joined KAE in September 2018 as an Associate Consultant.

Karim graduated with a Masters from the University of Zurich where he conducted extensive research and analysis into 2’500+ behaviouristic experiments across 55 cities, spanning 3 continents. Karim also had the opportunity to work at Colliers International where he constructed long-term investment strategies as well as working in the department of Economics at the University of Zurich.

Karim has lived in several different international cities, including Beijing, Berlin, Geneva and Zurich. He is fluent in French, German and English.

Maria Papp

Finance & Office Assistant

Maria has worked in a range of positions which have armed her with excellent organisational and management skills.

Maria loves to work towards making the KAE culture great and ensuring the office is running smoothly!

Mattias Attbom


Prior to joining the Business Consulting team at KAE, Mattias worked in online retail, streamlining customer experiences and increasing advertising conversions by analysing customer behaviour.

Mattias studied Business and Management at Brunel University where he wrote a research paper on the consumer perception of online retailers and its impact on purchasing intentions.

He previously lived in Gothenburg, Sweden, studying Mathematics, Biology, Chemistry and Physics. He enjoys applying his knowledge to solve problems and identifying opportunities.

Outside of work, Mattias is a keen reader of fictional works from the likes of Robert Jordan, Terry Pratchett, and Peter V Brett.

Matyas Fekete

Senior Consultant

Matyas joined KAE in 2016 and manages high-profile projects globally for a range of financial services clients, with a particular focus on card acquiring, cross-border payments and FinTech.

As KAE’s FinTech Practice Manager, he is actively involved in all of KAE’s FinTech-related initiatives.

The semi-professional football player and rookie golfer is fluent in English German, Hungarian, Czech and Slovak.



Natalja Sudorgina


Natalja has an extensive experience working on multiple projects across payments in EMEA, North America, South America and Australia, including market sizing, pricing, in-depth industry research and data analysis.

Prior to joining KAE, Natalja worked as a project-based Associate Consultant at Bain & Company, performing due diligence of companies operating in the FinTech industry. Before moving to London, Natalja worked at a number of leading companies in the Baltic region, including Ernst & Young and Rietumu Bank.

Natalja holds a 1st class honours degree in Finance and she is fluent in Russian and Latvian. Natalja is interested in classic literature and fashion, she loves sports and exploring new cities.

Shona Sabah

Senior Consultant

Shona has managed multiple projects, with a focus on commercial and consumer payments in Europe and North America.

She has supported clients in areas such as product development, Go-To-Market, market analysis and benchmarking.

As a member of KAE’s FinTech practice, Shona has also published a number of thought pieces and chaired round table discussions at Commercial Payments International (CPI) events in both the UK and US.

Prior to KAE, Shona worked as part of the Istanbul International Financial Center Project, helping identify how the city could become a successful finance hub

Tom Rausch


Tom is a Consultant at KAE and has worked on multiple market research projects primarily looking into European markets. He has been able to draw on his proficiency in French, German and English to deliver detailed insights and work with a range of stakeholders.

Prior to joining KAE, Tom gained consulting experience through working, among others, for PwC and ECI Partners, while successfully completing his PhD in Applied Linguistics. His doctoral research explored organisational communication in the context of emerging infectious disease outbreaks. Through qualitative research, he has developed communication strategies to improve health and risk communication in diverse socio-cultural settings.

Vaneshree Patel

Finance Manager

Vaneshree joined KAE in 2012 as the Assistant Accountant. Vaneshree completed a BA in Accounting and Finance in 2010 and started her career with a charity and an accounting firm. She is responsible for credit control, accounts processing, and internal cost management. Vaneshree has recently completed her final CIMA exam.