Customer, market and competitor insights. Specialists in payments, financial services and business technology.
We help you make confident commercial decisions by providing clear, contextualised and actionable insights about your customers, your competitors, and your markets.
Our unique prismatic intelligence approach – underpinned by thorough research, advanced analytical techniques, and actionable consulting support from experienced financial sector experts - helps you navigate shifting customer expectations, uncover new market potential, and address rising competition to drive sustainable commercial growth.
.jpg?width=2000&name=IMG_2190%20(1).jpg)
We help you make confident commercial decisions by providing clear, contextualised and actionable insights about your customers, your competitors, and your markets.
Our unique prismatic intelligence approach – underpinned by thorough research, advanced analytical techniques, and actionable consulting support from experienced financial sector experts - helps you navigate shifting customer expectations, uncover new market potential, and address rising competition to drive sustainable commercial growth.
For over 30 years, we have provided many financial services and payment companies across the globe with the customer and market intelligence needed to help shape and execute their:
Go-to-Market (GTM) Strategy
Product & Experience Development
Marketing, Pricing & Communication Strategy
Sales & Partnerships Ecosystem Development
The Team
We are a team of specialist business consultants and analysts from around the world, bringing deep expertise in the financial sector to help our clients navigate complex challenges and opportunities.

Anna Pantazi
Managing Director

Arnaud le Saouter
Senior VP

Maja Milosavljević
Head of Business Consulting

Giorgio Sernicola
Head of Analytics

Shona Sabah
Senior Manager - Strategic Growth Lead

Ane Unamuno
Engagement Manager

Ben Baigrie
Engagement Manager
.png?width=1200&height=1500&name=Marta%20(1).png)
Marta Fiorentini
Engagement Manager

Emily Beeby
Engagement Manager

Prithweesh De
Engagement Manager
.png?width=1200&height=1500&name=Diana%20(1).png)
Diana Arizaleta
Senior Consultant

Ben von Berenberg
Consultant

George Spedding
Senior Consultant

Jevon Amoah
Consultant

Nathan Whittingham
Associate Consultant
.png?width=1200&height=1500&name=Nicky%20(1).png)
Nicky Cockerill
Consultant

Thomas Dodd
Associate Consultant

Zihao Xu
Consultant Analyst
.png?width=1200&height=1500&name=Alice%20(1).png)
Alice Whitelam
Consultant
Trusted by market leaders across the globe:
.png?width=2000&name=Untitled%20design%20(10).png)
Our latest insights

Enhancing your go-to-market (GTM) strategy with customer, market and competitor insights.
Base your GTM strategy on customer, market, and competitor insights to navigate complexity, outpace competitors, and drive sustainable growth efficiently.

Identifying and prioritising high-value growth opportunities for payment companies in 2025.
Discover the most promising growth opportunities in payments for 2025 and gain strategies to navigate an evolving, competitive landscape effectively.

Why your customers must be at the heart of your product development strategy.
Create financial products customers want. Use insights to drive innovation, ensure compliance, and stand out in a competitive market.