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Customer, market and competitor insights. For payments, financial services and business technology companies.

Helping you optimise resource, reduce risk and drive growth.

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Specialists in helping businesses like yours:

Payments

Financial Services

Business Technology

We help you navigate shifting customer expectations, uncover new market potential, and address rising competition to drive sustainable commercial growth.

KAE | Home

Providing insights to enhance your:

Go-to-Market (GTM) Strategy

Product & Experience Development

Marketing, Pricing & Communication Strategy

Sales & Partnerships Ecosystem Development

Our insights empower you to develop customer-centric products, refine your go-to-market strategy, and optimise your marketing, pricing, and communication strategies for stronger positioning.

WHY CHOOSE KAE?

Global

FOOTPRINT

Working with clients across the globe

50+

YEARS

Solving client challenges

1000+

PROJECTS

Since 2010

Trusted by market leaders across the globe:

KAE | Clients
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Our latest insights

KAE | GTM Toolkit
TOOLKIT

Enhancing your go-to-market (GTM) strategy with customer, market and competitor insights.

Base your GTM strategy on customer, market, and competitor insights to navigate complexity, outpace competitors, and drive sustainable growth efficiently.

KAE | Payments Growth Whitepaper
WHITEPAPER

Identifying and prioritising high-value growth opportunities for payment companies in 2025.

Discover the most promising growth opportunities in payments for 2025 and gain strategies to navigate an evolving, competitive landscape effectively.

KAE | Customer & Product Article
ARTICLE

Why your customers must be at the heart of your product development strategy.

Create financial products customers want. Use insights to drive innovation, ensure compliance, and stand out in a competitive market.

Want to find out more?