Competitor Intelligence (CI) is the activity of tracking, learning from and anticipating your competition.

CI

Here are some essential questions:

First Timer?

  • What is the size of the market and how does it divide up between competitors?
  • Do we have a consistent view of competitor capabilities, objectives and priorities?
  • Are we tracking new product or service launches in a timely fashion?
  • How often do I need to research specific current competitors or potential entrants?
  • How do I get the results back to senior executives when they need them?

Previous Experience?

  • Which competitors are building capabilities or propositions that threaten to attract our customer base?
  • How can I ensure that we are identifying newly emerging market entrants or potential market disruptions?
  • How do I continue to add insight, if I have to research the same companies year after year?
  • How do I cope with a reduced budget?
  • What can I do to make the process faster?

KAE are experts in gathering intelligence on markets that you operate in or want to enter.