Senior Staff Core Staff

Core Staff

We are a team of smart, ambitious, hard-working individuals. We come from all over the world, speak a multitude of languages and spend our time outside work doing all sorts of things – our hobbies range from kickboxing to knitting, from poker playing to baking, from foosball to yoga.



Alex Young

Consultant Analyst

Alex joined the Analytics team in 2014 and specialises in quantitative research blending traditional consumer research with multi-dimensional modelling techniques that make use of millions of rows of data.

Since joining KAE, Alex has led complex analytical projects for multinationals and FTSE 100 brands that have included segmentation, conjoint analysis, key driver analysis and econometric forecasting.

With an MSc in Business and Marketing Analytics from Aston University, Alex feels most at home surrounded by numbers and writing code!
An interesting fact about Alex is that he has been a successful competitive dinghy sailor, both nationally and internationally.

Ana Cristea

HR Manager

A well-rounded professional and a key member of the KAE team, Ana has managed various internal initiatives, ranging from co-ordinating marketing efforts to senior level recruitment. With a passion for people, Ana rapidly developed her HR capabilities and completed her CIPD studies in February 2014. Ana’s focus currently lies in enabling people to excel through various HR interventions at strategic and operational level.

Ana has a love for languages and is fluent in French, Italian and Romanian. As well as a BA in Business Studies and being awarded a Herriot Watt MBA degree in 2006, Ana is an Associate Member of the Chartered Institute of Personnel and Development.


Ane Unamuno

Research Consultant

Ane is a Research Consultant in the Financial Services team.

Prior to joining KAE, Ane worked in the industrial and consumer goods sectors across the U.S. and Asia. In 2008, she was awarded a fellowship by the Spanish government, which included a Master’s degree in International Business and training in the network of the Spanish Embassies. Ane was assigned to Taiwan, where she managed an array of research and economic focused projects. Whilst in Taiwan, Ane seized the opportunity to study Mandarin.

Ane is a passionate traveller and an enthusiastic photographer. She loves cinema and has collaborated in the organisation of the San Sebastian Film Festival.



Anna Pantazi

Senior Consultant

Anna is a Senior Consultant on the Analytics team with a focus on conducting quant research in both the consumer and B2B space to solve complex business problems. She is an expert in deploying a range of advanced analytical techniques to extract critical insights about consumer preferences and attitudes.

Anna studied at the University of Durham where she obtained an MSc in Evolutionary Anthropology. Prior to this she studied Biology at Aristotle University of Thessaloniki in Greece.


Km run by our Running Club

Baber Ahmed

Head of Strategy

Baber leads a team of consultants that helps global clients in areas such as proposition development, business model change and competitor and consumer intelligence.

Since joining KAE in 2011, Baber has contributed to an array of projects across the financial services, tech and telco sectors, working across areas including analysis of strategic collaborations and partnerships, market opportunity sizing and sentiment tracking.

As well as being fascinated (some say obsessed), with all things tech, Baber loves to travel for music concerts and events – from visiting Prince’s Paisley Park studio in Minneapolis, to experiencing the UFC in New York.


Languages spoken fluently

Claudia Badal

Research Consultant

Claudia is a Research Consultant in the Insight team and is focused on financial services.

Prior to joining KAE, Claudia worked as a strategy and research consultant across various industries. Claudia has worked for both Forbes 500 companies as well as start-ups.  In 2013, she lived in Singapore working as an analyst at a shipping container company where she gained extensive experience in research as well as quantitative and qualitative analysis.

In her spare time, Claudia is passionate about studying new things. Claudia’s mother tongue is German, she is fluent in Czech and she is currently learning Russian. She is an avid reader and loves travelling and discovering foreign cuisines.


Countries we have worked in

Edoardo Romagnoli

Graduate Consultant

Prior to joining KAE, Edoardo worked as a UX Analyst for a newly launched app. In this role he gained an in-depth understanding of how to track and measure data as well as how to interpret user behaviour. Edoardo holds a Master’s degree in International Marketing from Hult International Business School and a BA in Psychology. From this, Edoardo brings useful research insights and analytical skills.

In his spare time, Edoardo is passionate about cooking and discovering new cuisines and he also has a penchant for art.

Elena Fantechi


Elena is a Consultant within the Insight team.

Before moving to London, Elena worked for McKinsey in Italy where she supported clients from different industries and developed further her communication and problem solving skills. She also has experience in fashion and beauty industries.

With a Master’s degree in Management Engineering from University of Bologna, Elena combines her analytical and structured mind with her more creative side. She is passionate about cooking and photography, she loves discovering the city and playing tennis in her free time.

Gregory Rendell

Research Analyst

Gregory joined the Analytics team in 2015, bringing the research skills he developed working at a B2B marketing consultancy.

Gregory holds a MSc in Management from the University of Bath where he specialised in communications research. Gregory then developed this interest by interning at a media monitoring and text analytics company.

Gregory likes researching trends in business sustainability reporting, but also enjoys reading about the topics he covered during his undergraduate degree in History. Gregory represented his university in rowing, and now balances keeping fit with his taste for London street food and craft beers.

Harshik Hirani

Trainee Finance Assistant

Harshik is Trainee Finance Assistant at KAE and is currently completing his degree in Economics and Finance at Queen Mary’s University of London. Harshik’s role at KAE involves processing invoices, paying suppliers, managing expenses and timesheet management.

Harshik has had previous experience in managing staff in the retail sector whilst studying and he also helps his Hindu society organising various charity events.

Harshik is passionate about sport in particular football, playing every week and organising matches against other universities.


Henrietta Katsuki Wu


Henrietta Katsuki Wu is a Consultant within the Insight Team at KAE, focusing on FinTech and financial services in Japan and the Greater China region.

Before joining KAE, Henrietta worked as a relationship manager at various financial institutions including the Bank of New York Mellon and Moody’s based in Hong Kong and Tokyo, and looked after a client portfolio of blue-chip companies, sovereign governments, hedge funds and private equity firms. Since relocating to London, Henrietta has worked as an external consultant to the Chartered Institute of Securities and Investment.

She is fluent in Japanese, Mandarin, Cantonese and English.

Irene Veng

Graduate Consultant

Irene joined the KAE team as a Graduate Consultant. Irene has a BA degree in Politics, International Relations and Philosophy from Royal Holloway, University of London, and an MSc in Contemporary Chinese Studies at University of Oxford.

Irene also has experience as a business development assistant at Victor Trading in the Netherlands.

In her free time, Irene enjoys playing piano, reading philosophy, kickboxing, and travelling around the world.

Jessica Hart

Marketing Manager

Jessica is Marketing Manager at KAE, a role that includes supporting the marketing activity of the business and managing KAE’s communication channels.

Prior to working at KAE, Jessica worked as a Personal Assistant to the Managing Director of a department store.

Jessica graduated with a BA in Management with Marketing from the University of Exeter, where she carried out projects on marketing, strategic management and consumer research.

Jessica enjoys immersing herself in new cultures and is also a keen poker player.


Members of Staff

Jessica Sparkes

Graduate Consultant

Jessica is a Graduate Consultant on the Financial Services team. She holds a BA in International Business Management from The Hague University in The Netherlands.

Jessica spent six months studying in Germany and six months here in London where she was able to apply her theoretical knowledge as Communications Executive for a Business Development Agency. Her work there included aiding clients to reach new audiences, identify market opportunities, and to help integrate clients’ overall strategy into daily communications.

Jessica is an avid gym goer, yoga lover and she also enjoys cooking with health foods.

Josh Barbour

Research Consultant

Josh is a Research Consultant within the Strategy team at KAE. Prior to joining KAE, Josh worked for Amazon, where he provided insight to supplier brands. He was responsible for managing a six figure P&L and developed a range of skills, including project management, data analysis and client engagement.

Josh has a BA (Hons) in Business from Bournemouth University, and his degree also entailed a placement at the University of Mumbai. Josh is a tech enthusiast too and enjoys helping our clients navigate the threats and opportunities they face in order to win in today’s digital age.


Josh Thomas

Research Consultant

Josh is a Research Consultant within the Strategy team at KAE and is responsible for conducting extensive qualitative and quantitative research in order to provide insightful recommendations to our clients.

Prior to joining KAE, Josh worked for a global risk management consultancy where he developed his skills by assisting clients in the areas of people and organisational change and proposition development.

In his spare time, Josh enjoys watching and playing as much cricket, rugby and football as possible.


Feet of rope our climbers own

Juan Zafra


Juan works on a variety of projects in the Financial Services sector primarily focused on Spain and Latin American countries.

Prior to KAE, Juan built on his market research experience working for an advertising company and a marketing agency. He started his career as a researcher in the Research Department of Spanish newspaper El Mundo, Madrid.

Juan graduated from the University of Malaga with a degree in Business and Management with the specialisation of International Tourism. He also acquired a BA from the University of Salamanca in Information and Communication Sciences.

Lucy Davies

Graduate Consultant

Prior to joining the KAE team, Lucy completed an MSc in Geography at the University of Bristol. During her degree, Lucy undertook a number of independent projects, most notably a 3 month laboratory-based study on why Mars is red. Not only did Lucy build on her strong research and analytical skills through the project completion, but she undertook a study that had never been done before; and one that can potentially be published in the future.

Lucy is passionate about sport, in particular road cycling and lacrosse, playing internationally for Wales. She also enjoys physically challenging herself by completing in such events as the Three Peaks Challenge, Bath Half Marathon and the 140km Welsh Velothon.



Lucy Porter

HR Assistant

In her role as HR Assistant, Lucy supports the HR Manager with all things people related, from recruitment to talent management. Lucy’s passion for people shines through at KAE and she enjoys spending time with and learning more about her colleagues.

Lucy honed her administrative, research and interpersonal skills in previous roles. She also holds a BSc in Environmental Studies from Kingston University, where she gained extensive knowledge on the physical environment and had the amazing opportunity to carry out in-field research in Australia on Tsunamis and the coastal environment.

In her free time, Lucy enjoys going on long bike rides and teaching herself French.


Projects completed globally

Maja Milosavljevic

Senior Consultant

Maja joined KAE in 2011. Fluent in English, Spanish, Russian and Serbian, her linguistic abilities have allowed her to work on a variety of projects, with a focus on the US and Mexico.

Maja graduated from UCL in 2011 with a degree in Russian and Spanish. As part of her degree, she spent half a year studying at the University of Monterrey in Mexico and half a year at Moscow Language Link.

Matteo Prandi

Research Analyst

Matteo joined KAE as a Research Analyst and he has a passion for predictive analytics applied to marketing.

Before joining KAE, Matteo worked as a Marketing Analyst for a global chemical company in the United States, and has extensive experience in sales in the Italian construction market.

In the last few years, Matteo has worked on several projects focussed on marketing research, quantitative analysis and business reporting. Matteo developed his analytical skills, learning coding techniques and statistical modelling through his MBA program and additional courses.

Matyas Fekete

Research Consultant

Matyas joined KAE in 2016 as a Research Consultant in the Financial Services team, with a particular passion for the FinTech sector.

After obtaining a Master’s Degree in International Business at the University of Economics in Prague, Matyas contributed to the work of a number of consultancies, including London Economics and Kaiser Associates. Besides English, he is also fluent in German, Hungarian, Czech and Slovak.

Matyas is a semi-professional football player and a devoted supporter of Tottenham Hotspur: he also enjoys going to concerts, festivals and cinemas in London.


Neda Chagleva

Research Consultant

Neda joined KAE as a Research Consultant within the Insight team.

Before moving to London, Neda worked for a financial investment firm based in Chicago, Illinois. During her time there she provided assistance to c-suite executives, financial advisors, and clients. Neda has extensive secondary research experience in the B2C sector of financial services. Through her experience at the research firm, A.C. Nielsen, she gained knowledge on consumer loyalty analytics and the FMCG Industry.

Neda is a huge movie buff and has a passion for fashion. In her spare time she likes to travel, visit museums, and practice photography.

Omar Hegazy

Head of APAC

Omar leads KAE’s financial services activities across Europe and Asia. His specialist skills are geared towards market opportunity analysis, market sizing, market segmentation and market prioritization, with a strong focus on B2B markets.

Omar holds an MSc in International Strategy from ESCEM Poitiers and a double bachelor’s degree in Political Sciences and Psychology from the American University in Cairo.

Omar is fluent in English, German and Arabic.

Sarah Hawley

Senior Consultant

Sarah is an exceptional project manager and has particular expertise managing competitive intelligence, market sizing, market prioritisation and go-to-market projects on a global and pan-European level.

Prior to KAE, Sarah worked at LexisNexis, part of the Reed Elsevier Group, for five years where she gained a wealth of client experience on strategy formulation, competitor analysis, quantitative research and qualitative research. She frequently puts on her old ‘client hat’ to ensure we exceed our clients’ expectations.

Sean Daryanani

Research Analyst

Prior to joining KAE as a Research Analyst, Sean worked as an Assistant Client Executive at Millward Brown Spain, delivering insight and client recommendations. Sean strengthened his analytics skills working at a digital marketing agency driving improvements in campaign effectiveness.

He graduated from the University of Bath with a degree in Mechanical Engineering and obtain a Masters in Marketing

In his spare time, Sean enjoys travelling to places far and wide where he can practice sports such as kitesurfing and snowboarding.


Shona Sabah


As a Consultant in the Insight team, Shona enjoys working on challenges where disruptive technologies and business models are prompting market leaders to rethink their propositions and strategies.

Shona’s career began as a research consultant on the Istanbul International Financial Center Project, where she helped to identify and benchmark the critical factors of a successful finance hub. Following this, Shona worked on projects for blue chip companies at a competitive intelligence agency in the UK. Shona holds a BA in Classical Studies and English from Exeter University, and an MBA from Istanbul Bilgi University.

Shona loves spending time in the great outdoors and she also enjoys travelling and creative writing.

Tim MacLehose

Consultant – Latin America

Tim joined KAE in 2011 as a Consultant. Prior to joining KAE he worked as a research consultant for FreshMinds; where he gained valuable experience across financial services, FMCG and professional services.

Since joining KAE, Tim has been travelling around the world, conducting extensive market sizing and opportunity studies for both large financial services and telecom clients. Tim is based in Mexico and focuses on the Latin America region.


Nautical miles sailed by Ana

Vaneshree Patel

Finance Manager

Vaneshree joined KAE in 2012 as the Assistant Accountant. Vaneshree completed a BA in Accounting and Finance in 2010 and started her career with a charity and an accounting firm. She is responsible for credit control, accounts processing, and internal cost management. Vaneshree has recently completed her final CIMA exam.