Actionable market intelligence and consultancy

A segmentation study

Understanding Generation Z

Generation Z describes those born between mid-to-late 1990s and early 2010s, and now includes adults aged 18-25. The cohort now represents close to 18% of the UK population, and it will make up 1/3 of the working age population by 2030, making this segment the one holding considerable purchasing power. It is therefore important to understand the challenges and needs this cohort is facing to offer the most suitable financial products.

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Spotlight

An insider’s perspective:

Why sustainability and ESG matters to the commercial payments industry and the 3 roles it can play in moving the needle

January, 2024

Author: Chris Holmes, Senior Vice President, KAE

Featured Insights

Empowering SMEs: Supercharging business card offerings in the UK

Despite their importance, SMEs are frequently categorised as an underserved market segment. In this article, explore 5 optimal card strategies for card issuers to elevate their value propositions and effectively cater to SMEs with the potential to increase conversion rates and revenue growth.  

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5 reasons for small businesses to embrace P2P payment platforms

Peer to peer (P2P) payment platforms offer convenience, security and cost-effectiveness, making them a valuable asset in the arsenal of any business looking to meet customers where they are at, by allowing them to pay for goods and services in ways they are more comfortable with.

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Part 3 - Next-level lending: Mobile optimisation

The personal loan landscape is often falling behind other products when it comes to the in-app mobile customer journey. For the loan application, most banking apps now lead customers to a mobile web page, and some of the less developed personal loan markets have far too many incumbent players requiring customers to visit a branch for identity verification.

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Spotlight

4 key ingredients

Designing an effective Customer Journey Map

A user-friendly customer journey is key to attracting and retaining clients and many customers these days value the experience as much as the product or service provided. Creating an effective Customer Journey Map is a central part of designing a smooth and satisfying client experience. Join us in exploring 4 key ingredients that go into creating a high impact Customer Journey Map to help you create customer delight.

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KAE spotlight

We act as your research partner in helping you solve four key business challenges you face.

Delivering bespoke granular market intelligence and strategic advisory services globally, helping you to sustain and grow your business with experts across the Financials, Technology, ESG, Industrial and Media verticals and solve challenges across the business cycle:


  • Corporate strategy development

  • Proposition development

  • Marketing and communication

  • Sales and partnership ecosystem

Spotlight

Coming in January

ESG Barometer

A survey designed to gauge current ESG adoption maturity levels, gain insight into the ESG product agenda and understand the current state of play in sustainable finance.

Fill out the survey and get the detailed findings report with key trend analysis from our team.

Learn more and take the survey

Why choose KAE

54

Years

Solving client challenges

1000+

Projects

Since 2010

Global

Footprint

Working with clients across Europe, North and South America, Africa, Asia – Pacific and the Middle East

60+

Clients

Since 2010

Our Industries

Financial

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Business Technology

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Sustainability

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Industrial

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Our Solutions

Market and competitor intelligence

Market sizing and opportunity prioritisation, trend analysis and prioritisation, competitor analysis and deep dives, competitor benchmarking, partner and M&A identification, market forecasting and demand modelling

Product development and testing

Journey mapping, UX analysis, UI analysis, CX analysis, product price sensitivity analysis, product proposition testing

Client sentiment analysis and feedback

Usage and attitude surveys, B2C and B2B in -depth interviews, focus groups and industry expert interviews

Corporate strategy development

Go to market strategy development

Identifying optimal value proposition, defining target audience, competition and demand analysis, key messaging design, mapping the buyer’s journey, marketing channel strategy, sales plan design and creation

Prototype development and testing

We use both qualitative insight and analytics to help clients make evidence-led decisions

A well-established network of relationships with global payment networks, banks, card issuers, acquirers, FinTechs, Business SaaS players, industrial and media companies.

Explore our latest thinking

ERP + accounting software:

The 5 value drivers for 2023 and beyond.

Discover where the ERP and accounting industry is headed and what top value drivers are in focus for both providers and their customers in 2023 and beyond. Fill out the form below and get instant access to the report.

Why choose KAE

  • KAE offers consulting across the entire business cycle, offering solutions for your Insights, Strategy, Product, Marketing and Sales teams, enabling a 360-degree view of the business.

  • KAE employs robust methodology on the quantitative and qualitative research side, offering a wide variety of tools and able to conduct usage and attitude surveys, focus groups, target audience segmentation in house.

    KAEs consultants speak multiple languages to ensure the interviews are conducted in house and all the information goes through rigorous quality control.

  • As a result of extensive in-house capabilities across the qualitative and quantitative segments, a strong industry network and an offering across the business lifecycle, KAE acts as your business partner, not as a “transaction based” vendor.

    We not only gather insight but we partner with you to answer a “what it means for your business” question.

  • Having been in the advisory space for over 30 years, KAE has a strong network of partners and experts it leans on for industry expertise and for connecting industry stakeholders.

Explore KAE’s client success

Financial

Help inform our SME cross-border payment system proposition-building effort

Sustainability

Help us prioritize sustainability features as part of our product refinement

Business Technology

Help us develop our product proposition

Solving your challenges using data science and machine learning

KAE's Analytics function offers quantitative expertise that goes beyond basic monitoring, analysis and reporting to deliver truly tailored and actionable insights using machine learning and data science.